New look for our bottles

It's time to innovate! The wines dedicated to the Francone family's Patriarchs are changing their look! 

This year we decided that it was the right moment to renew our image. This is the reason why you won't see anymore the pictures of our grandfathers that for such a long time watched over our wines. 

In our project it was very important to give more consistency to our brand image in a respectful way and help identifying our brand without upsetting our tradition. 

The new labels have been modeled on the original labels of Barolo and Barbaresco Riserva. The new labels of Langhe Nebbiolo DOC and our Barbera d'Alba Superiore “I Patriarchi" have a white background while the line up of Barbaresco and Barolo is recognizable by the original brown label with an antique style. 

Here you can see the new and the old labels on comparison. What do you think about it?