Valsellera: the 50th anniversary of one of the pioneer of Italian Bubbly

To celebrate the 50^th anniversary of production of Valsellera Classic Method Spumante, we chose to renew its look. Conceived and realized by Giovanni Battista Francone in the mid of the 60’s after his trip to the Champagne region, this wine represents a piece of the story of our Winery.

The bottles of the 2017 show up an elegant and refined look that catches the attention passing down at the same time the freshness and the tradition of the Francone brand.

The new label has simple fonts and a light print on a rough paper that you can even touch since the sign is embossed. The essential design focuses on what is important for us: the vineyard and the wine – showing up the real meaning of luxury: the quality!

The lable’s design was made by Alessia Paschetta of graphic studio Volume 1 visual design, who has been able to sum up our ideas at best, getting to the definition of Valsellera’ style. www.alessiapaschetta.eu

The restyling involves other packaging elements: the capsules - with a more refined shape and with a new tab to simplify the opening – and the cork, with a new graphic.

Valsellera Spumante Classico is available in two classic versions, Brut Rosé and Cuvée Brut, and in two special editions, Pas Dosé and Extra Brut, available in very limited number – respectively 600 and 350 bottles.

Wanna try? Move up and order it by writing an email to francone@franconevini.com